WHO WE ARE

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Driving Insights Inc, is run by Guy Gould Davies, a 15 year veteran of top brand building and advertising agencies in the US, including Fallon, Ogilvy and Mullen.

Strategic planner by training – deft explorer of relationship truths by nature – Guy has delivered successful, inspiring solutions for a range of national and regional brands (see Clients & Cases)

Driving Insights has a bias for action and momentum. It was created to address clients’ dual challenges of greater resourcefulness and less time. It delivers best-in-class thinking, strategy and results in a fast-paced and inspiring environment.

A highly collaborative collection of seasoned experts from six areas provides the discipline and inspiration for creatively solving consumer behavior problems:

Brand management
Marketing
Psychology
Anthropology
Consumer behavior
User interface design

While we're on the leading edge of trends and cultural change, the company is run like an old-world craft. Why? There's a reason that small-batch producers create finer wares, whether an artisanal jeweler or supercar maker like Lamborghini. The care and dedication of a craft approach simply deliver better results, which is why it is time-honored.

We’re industrious in our interrogation

We spend the right time understanding context and the value of the pieces that don’t seem to fit

We wrestle with the complexities of a problem or aspect of consumer behavior to find clarity not simplify it to fit a previously existing schematic or framework

See also How We Are Different