Driving Insights Inc, is run by Guy Gould Davies, a 15 year veteran of top brand building and advertising agencies in the US, including Fallon, Ogilvy and Mullen.
Strategic planner by training – deft explorer of relationship truths by nature – Guy has delivered successful, inspiring solutions for a range of national and regional brands (see Clients & Cases)
Driving Insights has a bias for action and momentum. It was created to address clients’ dual challenges of greater resourcefulness and less time. It delivers best-in-class thinking, strategy and results in a fast-paced and inspiring environment.A highly collaborative collection of seasoned experts from six areas provides the discipline and inspiration for creatively solving consumer behavior problems:
Brand management
Marketing
Psychology
Anthropology
Consumer behavior
User interface design
While we're on the leading edge of trends and cultural change, the company is run like an old-world craft. Why? There's a reason that small-batch producers create finer wares, whether an artisanal jeweler or supercar maker like Lamborghini. The care and dedication of a craft approach simply deliver better results, which is why it is time-honored.
We’re industrious in our interrogation
We spend the right time understanding context and the value of the pieces that don’t seem to fit
We wrestle with the complexities of a problem or aspect of consumer behavior to find clarity not simplify it to fit a previously existing schematic or framework
See also How We Are Different
